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And so, from below came a heat so intense, it burst into a thousand flames. From the fire surged a new life, a youth; an everlasting light, a phoenix…


Located in Ho Chi Minh City (HCMC), the economic heart of Vietnam, Saigon Phoenix World (SPW) comprises a mixed-use development and integrated resort. A unique, high end, large scale mixed-use financial/commercial, entertainment, retail, and residential project, SPW is strategically situated between the new International Airport and the city itself. HCMC plays a leading role in Vietnam’s economy and contributes nearly 20 percent of the entire country’s GDP. One of the big 5 accounting firms has estimated that Vietnam will attract nearly 6.7 million international visitors this year, which is expected to double in the near future.

HCMC is the most popular location for foreign direct investment (FDI) in Vietnam – nearly 30% of FDI projects of Vietnam arrived in HCMC. The city also has ambitious plans to build an extensive public transport system which will include rapid transit corridors – linking to the SPW site. Recognising the importance of integrated resort connectivity and wishing to keep the island pedestrian friendly, we plan to lead the way in smart and sustainable city planning. SPW will be served by multiple modes of transport including a high-speed water-taxi service and cable car network, all linked to the wider HCMC metro system; making it simply the most connected location in HCMC for multi-national corporations to locate their new office Head Quarters, and their staff to live very close-by within the integrated development.

International Finance Centre

Offices remain the asset target of choice for investors into Asia, providing stable yields, the promise of capital gains, and demand linked to the strong economics of the region. We realise investment selection is critical and Saigon Phoenix World offers a sustainable and technologically advanced opportunity both in the primary business district and beyond. We know that employers need vibrant space to attract the best staff and at SPW the high-quality design will reflect the character of the surrounding community, stimulating activity and economic vitality.

Within the IFC, integrated public spaces with landscaping and public art will create a sense of place; allowing flexible use of space for private events that bring vitality to the area and stimulate social interaction. The IFC will also promote pedestrian connectivity by creating integrated blocks, tree-lined streets, and pleasant walkways along the water frontage. The state-of-the-art cable way station will also be conveniently located within the IFC.


Ho Chi Minh City sits proudly on top of the shopping list for residential investors, with mass and mid-market housing seen as the current sweet spot. With 7 million people living within the metro area, HCMC population ranks behind only Jakarta and Bangkok in South East Asia. At Saigon Phoenix World, we have a unique opportunity for you to partner with us to deliver residential assets in the form of both eco-friendly and family-focused up-market villas and smart living high-rise apartment blocks.

The ongoing process of urbanisation in countries across Asia brings with it higher wages and better standards of living, as workers migrate to higher-paying jobs in the cities. At SPW, Vina Oscar Hotel Ltd is actively encouraging collaboration with the build-to-rent markets, allocating a percentage of all newly built projects to the rental market, tied-in to the commercial office development, recognising the symbiotic relationship of the two.

Theme Park

Saigon Phoenix World will be a must-see integrated urban entertainment resort, incorporating exciting theme park and water park entertainment. The Hollywood themed studio concept resort will be a thrilling new cinematic-inspired entertainment and leisure destination. It is designed to be the most diversified entertainment offering in Vietnam, with more world-class entertainment offerings than any integrated resort in the Asia Pacific market.

Domestically, of the near 100 million population, a conservative estimate projects that 20 percent (or 20 million) will visit SPW, and the theme and water parks in particular. In the Vina Oscar Fantasy World Water Park, we plan to use the latest technology to bring gamification to the slides, representing the pinnacle of entertainment-driven leisure destination experiences in Southeast Asia.

Retail and Dining

At Saigon Phoenix World, we are focused on the individual and maximising the experiential element that retail offers. SPW will deliver a comprehensive shopping and entertainment offer, located at the heart of the integrated resort, featuring attractive restaurants with outside seating areas, places to relax, as well as bars and clubs. Sophisticated retail leasing will naturally be part of, and critical, to the success of Saigon Phoenix World, and HCMC is once more, the favoured location for investing in retail real estate.

Sophisticated food and beverage offerings will include not just the latest ‘signature chef’ restaurants but also the highest quality of supermarket catering for the anticipated international users. People will be able to dine overlooking the lagoon or make use of the many activities that will be co-located within entertainment pods along the banks, to emphasise and utilise the character of the central location. This stems from the popular and successful notion of creating retail-focused spaces that accommodate leisure facilities too, offering ‘a whole day out for all the family’.


Increasing tourism in both developed and developing markets is keeping the hotels sector on investors’ radar screens. Investor demand for hotels remained solid in 2018 as total investment volumes rose by approximately 20 percent year-on-year to US$12 billion for the 12 months ending June 2018. In 2018 Vietnam emerged as the top Asia Pacific destination for international tourism by number of visitors, replacing Thailand as the go-to destination of choice in Asia. In doing so, this tourism and leisure demand will kick-start the country’s economy.

Vina Oscar Hotel Ltd welcomes co-investors to develop one or more of the twelve planned hotels. Two will be located near the Theme Park with a family focus, whilst business orientated hotels will be strategically located within the IFC zone. In addition, there will be several additional hotels adjacent to the conferencing and exhibition spaces offering state-of-the art facilities.

…and as the huge bird circled and cast its rays upon the nest from which it sprung; a vision was born, a new tapestry of life; a hope. And it is this life, this resonating sheet of gold and blue, that we call an immortal land – ‘Saigon Phoenix World’.

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